It looks like a good product but like you said, those who deal with the noise from other fans probably wouldn't notice a difference. It's good to see a company looking at other ways of quieting the systems though. For people with almost full water cooling and 2 quiet 80mm or 120mm fans that may be something they'd be interested in to keep overall noise down.
Intel C2Quad Q9400 @3.6Ghz | Asus PM5Q Deluxe
| OCZ Reaper HPC PC2-8500 8GB
| XFX Black Edition 260/216| knobs are great for twisting, turning, squeezing and pulling... especially your own..... that's how doors open | Chaos Havok:
grrrr im lagging me | <@Deathspawner>
I wish I was in Windows :-/