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CompUSA Gets New Lease On Life
Thank TigerDirect. When CompUSA announced back in December that the electronics retailer would be closing their remaining stores nationwide, Systemax (the parent company of TigerDirect) took notice, and rumors of a potential rescue for the CompUSA brand began to fly. Those rumors have become reality, with Systemax agreeing to purchase select CompUSA stores as a complement to the company’s TigerDirect online retail outfit. Ars Technica has the full story.
In 2003, CompUSA purchased the California-based Good Guys electronics retail chain, renaming and converting the stores to CompUSA and adding a “Home Entertainment” department to their existing stores featuring products from the defunct chain. However, the addition of home A/V products was not widely publicized, and so did little to help CompUSA in its final years. There is no word yet from Systemax on what changes might be in store for CompUSA’s product line.
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"We believe the value of the CompUSA brand remains very high. The company has a long legacy of value pricing, service and customer loyalty among consumers nationwide," said Systemax CEO Richard Leeds in a statement. "We view this acquisition as a strong complementary business to our TigerDirect operation."
Source: Ars Technica
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