If you’re interested in how you can lose support from both Disney and YouTube in the span of just a few hours, look no further than Felix Kjellberg, aka: PewDiePie. Kjellberg is no stranger to controversy, and in fact he seems to thrive on it. No doubt that’s the reason he’s managed to amass some 53 million subscribers on his primary YouTube account. But his latest stunt has gone a bit too far.
PewDiePie is known for his gags, some of which are taken a bit too far (he tweeted last fall that he joined ISIS), and while you’d imagine most people would realize when things are taken a little too far, no conscience stopped Kjellberg from paying two Indian men to pose with a sign that said, “Death to All Jews”.
It appears that a stunt like this is a breaking point. Earlier today, Disney’s Maker Studios dropped support, and mere hours later, YouTube announced that it was also breaking ties. That doesn’t mean that Kjellberg’s channel is being shuttered, but rather his reality show “Scare PewDiePie” is canceled, and he’s also been dropped from Google’s premium advertising service.
Whether this debacle will affect Kjellberg’s popularity is yet to be seen. Ultimately, his channel was popular for a reason, and it was that reason that ultimately got him booted from lucrative contracts. While Kjellberg claims the antisemitism was made in jest, this is not something most strait-laced people are going to joke about. Instead, those that do joke about it are doing nothing more than fueling the opinions of hateful people, and in effect keeping the hate alive.