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Android Continues to Dominate: Smartphone Marketshare Now at 72.4%

Posted on November 16, 2012 10:30 AM by Rob Williams
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Gartner has this week posted its Q3 mobile device sales report, and there’s quite a bit to note here. Probably most interesting but least surprising is the fact that Android now owns 72.4% of the entire smartphone market, up from 52.5% one year ago. Apple’s iOS takes second place with a share of 13.9, while BlackBerry OS settles in third with 5.3%. The remaining competition owns a combined 8.4%, with a mere 2.4% of that belonging to Microsoft.

Despite the fact that Apple shipped 36% more units during the last quarter compared to one year ago, its marketshare declined 1.1%. This has everything to do with the fact that Android simply dominates at the moment. With its high margins, I’m not too sure Apple will care about this decline, but Research in Motion sure won’t see things the same way. Its share one year ago was 11%, and it now sits at 5.3%. That is a very scary decline, especially when you consider that its total units shipped is just 70% of what it was during Q3 2011.

The total number of smartphone units shipped this past Q3 vs. last year’s increased 46.9% – a staggering boost to say the least.

Unlike Apple, Google and its Android platform relies on numerous vendors to help make succeed, and Gartner has a break-down of that information as well. In the overall phone market, Samsung is the current leader with a 22.9% share. Nokia follows that in second with 19.2%, but it’s largely dominated by non-smartphones. In that market, Nokia has been seeing a rapid decline, slipping from the 3rd spot to the 7th in a single quarter.

Apple, with 5.5% of the total phones shipped, places third. As the list goes down, we pass ZTE, LG, Huawei, TCL, RIM, Motorola, HTC and then “Other”, which consists of 34.2% of the total.

It’s interesting to note that while Android and others saw some nice gains since one year ago, the overall smartphone market has declined 3% – a decline Gartner expects to be negated soon based on a strong third quarter.


  • lrd555

    Windows has 94% market share and MS makes a whole lot of $ from it. And look @ the mess Microsft’s in. Android makes more $ for Samsung now than Google will ever see from Android.

    As a matter of almost certainty, Apple makes more money from iPad covers than Google does from Android. Yes, iPad covers- laughable.

    • http://techgage.com/ Rob Williams

      I’d bet that most accessory vendors earn more revenue off each sale than some of the smartphone vendors do with certain models. Earning $20 or so on every $0.50 of material molded into a cover? It’s crazy.

    • http://techgage.com/ Marfig

      Unfortunately we have the markets. Its a strange following, that was actually created by scientists — who later lost control of it — to test water flow dynamics and bird flock behavior. Deprived of much intelligence, but with a keen sense of self-preservation, this group somewhat surprisingly developed a great interest in money.

      “Oh, Money is Good!” is about the only words their low intellect can muster. And this is why you can hear large crowds screaming “OMG! OMG!” every time something new and interesting happens. They haven’t lost the purpose for which they were created though. And those cries are immediately followed by all of them buying or all them selling, simulating beautiful bird flock patterns and the motion of the seas. You will never see half of them buying or half of them selling.

      Their low intelligence does not allow them to make their own decisions or properly evaluate the consequences of those decisions. They need help from all kinds of therapists to actually do something. These come in the form of Financial Analysts, that are the therapist equivalent of a discount coupon for a guns shop.

      So, when Google sells more Androids, or Apple sells more iPads, our markets react like the patterns of the sea. Beautiful deadly stuff.

  • e550mercedes

    Despite these facts, the most important fact is that iOS takes in almost 74% of the entire mobile profit…. worldwide! This includes both dumb and smartphones combined! One of the reasons Android gained was because people were waiting for the iPHone 5, which was considerably delayed as we all know.

    http://www.forbes.com/sites/darcytravlos/2012/08/22/five-reasons-why-google-android-versus-apple-ios-market-share-numbers-dont-matter/

    http://finance.yahoo.com/news/ios-gains-5-percent-market-185700231.html

    • http://techgage.com/ Rob Williams

      Profit matters to Apple and its shareholders, that’s it. What matters to me, as a consumer (or an app developer) is which is in the hands of more people.

      • e550mercedes

        If that’s the case, then iOS with the most tablets in most people’s hands, and expected to stay that way until 2017 at the very earliest, then iOS must really matter to you as far as tablets goes tablets?

        http://techcrunch.com/2012/11/19/ipad-to-dominate-tablet-downloads-for-next-five-years-owning-56-in-2017-analyst/

        • http://techgage.com/ Rob Williams

          If iOS powers most of the world’s tablets, that’s something I’d take to heart. It means the ecosystem is good, and you’d have a hard time going wrong with picking up an iPad. As for it remaining dominant through to 2017, I think that’s a bit hasty. The iPad hasn’t even been out for 5 years yet, so how on earth can predictions be made 5 years down the road in a market that has already changed so much in just the past couple of years?

          I agree with that Forbes statement for the most part. Apple has a good cycle going. If iOS is Windows, Android is definitely Linux. Rapid releases but ridiculous fragmentation.

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