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Android & iOS Capture 92.3% of Mobile Market in Q1; Windows Phone Surpasses BlackBerry

Posted on May 16, 2013 3:37 PM by Rob Williams
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At a time when BlackBerry is trying its hardest to recapture a sliver of the market it once enjoyed, a recent report by research firm IDC has sure put a damper on things. During Q1 of 2012, BlackBerry held a 6.4% share, with 9.7 million units shipped. Fast-forward a year, and that share plummets to 2.9%, with 6.3 million shipped. Windows Phone, by contrast, shipped 7.0 million units in the first quarter to snag 3.2% of the total marketshare.

BlackBerry Q10

If that were the only major shift year-over-year, this news post wouldn’t be too interesting; fortunately, there’s more. In Q1 2012, Android had captured 59.1% of the market. This year? 75.0%. Think about that for a moment… Google’s OS is on 3 out of every 4 phones sold. That’s staggering. Also staggering is the increase in shipments in general. Android shipped 90.3 million in Q1 2012, and 162.1 million in Q1 2013.

Apple on the other hand has seen a decline in marketshare, from 23.0% to 17.3%, but the company has little to fear: its shipments increased, from 35.1 to 37.4 million.

Linux, Symbian and “Others” are responsible for the other 1.6%. With BlackBerry’s decrease and Windows’ increase, the next quarter – and even the next entire year – is going to be very interesting to monitor. BlackBerry just dipped below the 3% mark – where will it be six months down the road?


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