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Blizzard Decides to Call it Quits on Diablo III’s Auction House

Posted on September 19, 2013 10:30 AM by Rob Williams
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It’d be an understatement to say that Diablo III‘s launch last spring had a couple of issues, but one of the biggest had to do with a feature that Blizzard felt its ultra-popular ARPG series needed: An auction house. As a general rule, auction houses seem to be mostly regarded as a good thing in online games, as they avail the opportunity to easily trade with other players. The problem with DIII‘s implementation, though, is that real cash is involved.

There are a couple of reasons why Blizzard’s implementation is poor. For starters, Diablo has always been about the loot, finding ever-improving equipment and in turn making the game more enjoyable. When all you have to do is haul out a credit card to buy that loot, a massive portion of the experience is pulled away. One purchase might seem good at first, but after a while, you might realize you’re damned bored, and then decide to put the game on the shelf (or more accurately, uninstall it).

Diablo III Witch Doctors

Since the game’s launch, the community has been quite vocal about the auction house’s problems, and fortunately, Blizzard has been listening. After some contemplation, the company has finally decided to pull the plug – though it won’t happen until March 28, 2014, effectively 22 months after the game’s launch. Still, this has so far been a hugely welcomed decision by the community, and proves to a certain extent that the company is still fully interested in giving its fans what they want.

Given that the game was built around the use of an auction house, it’s going to be interesting to see how Blizzard will update the game in order to keep players engaged without it. A common sense change would be to improve the drop-rate of better items, but will that be enough? Time will tell – we’re sure to learn a lot more as March nears.


  • http://techgage.com/ Marfig

    Blizzard hasn’t really been listening. They haven’t for quite a few years now. Since Diablo II, more or less. They didn’t listen when players warned them way back before the game was launched that an Auction House “ultimately undermines Diablo’s core game play: kill monsters to get cool loot.” (sic). They didn’t listen when players repeated this same argument they now use in their announcement after the game was launched.

    I don’t know if they feel they milked the cow enough or just decided that the massive investment on a triple-A multiplayer game — they wished could have been as successful, if not more, than WoW — was loosing too many players. The fact is that Diablo III is NOT the massive game it was made up to be and this announcement along with the upcoming expansion is probably the only thing that can save it. Notwithstanding the always online requirement.

    • Bilal Khan

      Haven’t touched it after my first ending with the Barbarian..

  • Bilal Khan

    Morons always take longer to smell the shit they did!

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