eBay Updates its Logo for First Time in 17 Years

Posted on September 14, 2012 12:55 PM by Rob Williams

Microsoft updated its logo last month after having used the same one for 25 years, and this month, eBay is getting in on the action. The company has been using the same bounce-letter logo since its inception 17 years ago, but as the e-commerce giant looks to the future, a logo update should help freshen its image. The new logo looks more professional; it’s clean and modern, with no playing around with the letter placements. As simple as it is, I think it looks good.

There are two things I appreciate here. First is the fact that the company is not changing the styling of its name from eBay to ebay, and second, I’m glad that the company’s colors are continuing to be used.

Interestingly, eBay’s article about the logo update mentions that there are more “Buy It Now!” listings of new items on its site than any other. It’s clear that eBay has expanded to something far beyond a simple way to sell your used stuff.

Hit up the link below if you want many stats and bits of other information the company is eager to share. Such as the one where it mentions 260,000,000 searches a day are conducted on the site. Damn.

Source: eBay

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