Since 2007, Ford has been exclusively using the Microsoft Sync technology to bridge the gap between customers’ cell phones and their cars. With this technology, you can pair your phone to your vehicle, make phone calls, have your car read your text messages when supported, stream Bluetooth audio and more. The program was off to a fairly smooth start, until Ford took it up a notch and began the “My Ford Touch” and “My Lincoln Touch” program.
This “My Touch” technology consists of an 8” touch screen that controls everything from the climate control, audio entertainment and Navigation. This program’s launch could be called anything but smooth. Ford’s customer satisfaction numbers have absolutely tanked as a result of the programs shortcomings and unreliability.
Enter BlackBerry – There are reports surfacing that BlackBerry’s QNX platform will be replacing Microsoft’s presence in all Ford and Lincoln vehicles. QNX is already being used in Audi and BMW vehicles for Navigation and music.
BlackBerry’s stock saw a nice jump on Monday as a result of these rumors, according to CNN Money. Ford at this time will neither confirm nor deny the rumors. Everyone knows that BlackBerry has been running on life support lately, and maybe a partnership with Ford is just what the company needs to get some capital to become a real presence in the market again.