As its name suggests, White Cliffs of Dover are some cliffs near the town of Dover in southeast UK that happen to be white in color. Not only that, but their overall flatness favors having an image projected off of them, a fact that advertising firm Projection Advertising was hardly oblivious to.
White Cliffs of Dover, Sans Projection
For a recent campaign, Projection Advertising asked the public to send it images that they’d like to see projected off the side of the White Cliffs of Dover, and in total, the firm chose the best 100. It then took 4x 15K lumens projectors and beamed the photos to the Cliffs, resulting in images measured at “100 metres”. You can see an example of one below, of Sophie Farnham’s grandparents’ wedding, taken in 1955.
While Projection Advertising’s focus is summed up in its name, this an interesting project to see come together. White Cliffs of Dover isn’t exactly the most accessible place for even nearby residents, so to see larger-than-life photos beamed off the side of it is quite a sight indeed.