The de facto measure to take whenever a company finds an infringement being made on one of their products is to send their best lawyers after the target like a pack of rabid dogs, flinging threats left and right like there’s no tomorrow. Then there’s Jack Daniel’s, which almost makes a cease and desist seem pleasant.
Author Patrick Wensink’s book Broken Piano for President features a cover that’s undeniably made to mimic the label on the most common bottles of Jack Daniel’s whiskey. The company, in a letter sent to Patrick, said it appreciates his love for the brand, but has to fulfill its end of the legal duties to protect respective trademarks.
In the letter, the folks there request that Patrick change the cover of his book in its next printing, and get this – even offered to help pay some of the fees to have it done (I assume the fees would be to commission fresh artwork from somewhere else; maybe to look like a Jim Beam label?)
If I ever received a C&D letter, I’m not sure how I’d react – especially when the letter starts off sounding rather serious and then ends up becoming the most light-hearted C&D in existence. Either way, in a time when we see some of the most law-abiding C&Ds being sent out, it’s nice to know that one company chooses to take the high road with theirs.