Microsoft Hopes to Boost Surface RT Sales with $150 Price Drop
Posted on July 15, 2013 10:30 AM by Rob Williams
Since its launch last fall, Surface RT hasn’t exactly delivered the most spectacular sales numbers. Recent reports have pit the Surface Pro at around 400,000, and the RT at 1 million. For the interesting platform that it is, being that RT uses an ARM SoC, 1 million in about ~nine months is somewhat impressive – but it doesn’t align with Microsoft’s initial sales targets.
So, to help bolster sales, Microsoft has gone ahead and lobbed $150 off of both the 32GB and 64GB Surface RT models, slotting them in at $349 and $449, respectively.
Based on the reception to Surface RT and Windows RT in general so far, it’s hard to say whether or not the platform has a real future. One of the biggest things that’s hurting it right now is a lack of apps – it doesn’t even compare to Android or iOS. Microsoft has given developers good reason to develop for its platform, but as of yet, we just haven’t seen major adoption. Things could improve, but it’s happening far too slowly.