It would seem inevitable that a major Web service like Netflix would have a variety of social-related features, but because of a law that prevented the company from being able to share a user’s video history, such features have been stifled. With the passing of an amendment to that law made last Friday, however – an amendment that Netflix itself had backed – the company is planning to roll out certain social features next year. And not a moment too soon, really.
Currently, users of certain Netflix apps have the ability to share what they’re watching, but that functionality seems to hit a wall when it comes to more advanced sharing, such as your viewing history. With this law amended, people will have the ability to share their personal viewing history all they want. Likewise, those who want to keep that private will undoubtedly have the option to.
This could be the start of making Netflix into a sort of video-related Facebook. It sounds intriguing, so I’m looking forward to seeing all of what the company has up its sleeves.