Pre-orders have just kicked-off for OUYA, the small, affordable and “open” game console based on Android. Available direct or through common retailers like Amazon and GameStop, OUYA’s price-tag sits at an expected $99.99, with extra controllers being priced at $49.99 (in-line with mainstream consoles). Those who took advantage of the appropriate tiers in the project’s Kickstarter will receive their consoles a couple of months in advance, March 2013, versus June 2013 for everyone else.
The fact that OUYA will be available on the store shelves of popular retailers proves that when a Kickstarter project is run by people who understand the business, great things can happen. Less than a year ago, OUYA was but a mere concept page on the Internet. Soon, it’ll be seen in GameStop, Target and others. That’s impressive. Soon, we’ll find out whether or not OUYA can fulfill its potential that all of the hype has built up.