Bring on the tech gear, but don’t make it girly: That’s what women want, according to a survey released today.
FINALLY! Someone is paying attention. I don’t do pink, thanks. I equate marketing with pink because it’s girlish to marketing with baby blue because it’s boyish. How would the guys like it if they were being targeted with baby blue items only? Educate your marketing department! – Geek Girl
Just 9 percent of the fair sex want products that “look feminine,” like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.
The agency says its study indicates it’s time for tech companies to go beyond the pink ghetto.
Source: WIRED