Nikon Announces Three Additions to L-Series Compact Cameras

Mississauga, ON, February 20, 2007 – Nikon Canada Inc. today announced three new models in its entry-level COOLPIX “L-Series” of digital cameras. The COOLPIX L12, COOLPIX L11, and COOLPIX L10 combine distinctive lightweight design and superior performance with ease of operating, giving even first-time users the ability to take great-looking pictures.

The COOLPIX L12, COOLPIX L11, and COOLPIX L10, with 7.1, 6.0, and 5.0 effective megapixels respectively, capture true-to-life colour and retain fine detail and sharpness even when images are significantly enlarged. The versatile 3x Nikkor-Zoom lens gives COOLPIX L12 a focal range of 35-105mm*, while equipping COOLPIX L11 and COOLPIX L10 with a focal range of 37.5-112.5mm*, ideal for capturing closely composed portraits or wide-open views.

The L12 offers the added advantage of optical lens shift Vibration Reduction (VR), which helps overcome camera shake and produce clearer, steadier images. Active upon power-up, VR also automatically stabilizes images on the LCD monitor, making it easier to choose the right moment to shoot. The L12 offers an Anti-Shake button, which simultaneously activates lens shift VR, as well as High-Sensitivity mode and BSS (Best Shot Selector), for sharper results.

Understanding the challenges presented to photographers by lower light conditions and fast-moving subjects, Nikon’s new COOLPIX L-Series cameras offer impressive ISO sensitivity at up to ISO 1600 for COOLPIX L12, and up to 800 ISO for COOLPIX L11 and COOLPIX L10.

Each of the new COOLPIX L-Series models feature Nikon Image Iinnovations, which can help anyone improve images in-camera. The Face-priority AF** feature automatically detects and focuses on human faces in the frame, while In-Camera Red-Eye Fix automatically overcomes the red-eye effect sometimes caused by flash photography. Nikon’s D-Lighting feature can rescue underexposed images or shots taken with too much backlight by creating a copy of the image and adding light and detail where necessary, while leaving properly exposed areas alone.

Composing and sharing images is easy with the large, bright LCD monitors found on each of the new COOLPIX L-Series models; (COOLPIX L12: 2.5-inch, COOLPIX L11: 2.4-inch and COOLPIX L10: 2.0-inch). Each camera is packaged with Nikon’s exclusive PictureProject software, which makes it easy to transfer, organize, edit and share photos with family and friends. PictureProject software is powerful, yet exceptionally easy to use.

Pricing and Availability

The COOLPIX L10, L11 and L12 will be available mid-March, with approximate pricing of $159.95, $199.95 and $259.95 respectively.

All in the Box

COOLPIX L12, L11, and L10 are ready to go right out of the box, including all essential accessories, such as two 1.5V LR6 AA-sized alkaline (rechargeable batteries and battery charger available separately), A/V and USB cables, and Nikon’s latest release of its comprehensive PictureProject software for organizing and editing photos.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D40, D50, D70s, D80 and D200 Digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort knowing their investment is protected by Nikon Canada’s 2-Year Warranty with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit www.nikon.ca.