Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million.
$100 million for such a large site almost seems like a steal. Of course Feedburner is not filled to the brim with ads, but it might be now that Google has a hold of it. As far as RSS goes, this acquisition might help out content publishers a lot more with AdSense feed optimizations.
The big question is… when will Google be satisfied?
Source: Tech Crunch