Alexa Is a Useless Pile of Waste

There’s little doubt… if you manage a web site, chances are good that you’ve taken a gander at your Alexa rankings at some point. It’s certainly an appealing method to compare one site to another, but as Michael Arrington explains, it’s completely useless and shouldn’t be trusted by anyone. As an example, the service claims that Youtube is now larger than Google, obviously untrue. Comscore results show Google as having over 100 billion pageviews per month, while Youtube sites at a more modest 16 billion. Alexa is in need of a true overhaul, and until that happens, there will be no <3 from me.

This is, of course, complete fiction. And it shows just how useless Alexa has become as a method for measuring web traffic and reach. Comscore tells a much different (and more accurate) story – Google is nearing 100 billion monthly page views; YouTube sees around 16 billion. Even newcomer Compete, which measures traffic in a similar way as Alexa, seems to be getting it right. Alexa needs an overhaul. It’s long since become less than useful.

Source: Tech Crunch