AMD Refreshes Vision Line-up, Introduces Mobile Phenom II’s

It’s no secret that many people who purchase PCs, whether they be desktops or notebooks, are not as well-versed in the technology as they could be. You wouldn’t likely go and purchase a car on a whim if you knew nothing about cars. Rather, you’d get a car guru friend who can help you out. For me, I don’t find PCs to be that different, yet many people will simply take the advice of the salesman at the store, and often, that’s the worst thing to do.

To help aide in this well-known fact, AMD last fall introduced its “Vision” branding, which aims to tell consumers what a notebook can and can’t do, rather than throw lots of confusing technical specifications at them. It hasn’t been until today that the company gave a real update on its success, but according to a press release issued today, if there’s one thing Vision has experienced, it’s healthy success.

To help further both Vision and AMD’s presence in the mobile marketplace, the company has also today given its mainstream and ultra-portable line-ups a major refresh. The goal for this launch was to have 100 design wins, but the company has blown past that with 135 design wins instead. That’s quite the boost! What do these designs involve? Well, brand-new processors, of course, which include AMD’s first ever tri and quad-core mobile chips.

For the ultra-thin market, the models consist of 2x Turion II, 2x Athlon II and 1x V (ultra-low voltage). For the mainstream, AMD has unveiled 7x Phenom II’s (yes, Phenoms are finally available for notebooks!), 2x Turion II, 2x Athlon II and again another 1x V. In total, today’s launch consists of 16 different processor models to fit all budgets and requirements.

If there’s one area that Intel has excelled in the mobile marketplace, it’s with battery-life. But AMD is quickly catching up, as it states that its ultra-thin processors are capable of handling up to 8 hours of battery-life. As my AMD Neo64-based netbook lasts at best 3 hours, the 8 hour possibility is very drool-worthy. You can read a bit more on the new launch by our friends at The Tech Report, and also check out the official Vision press release for a look from a marketing perspective.

“With VISION Technology from AMD, we are finally connecting how people use their PCs with the way people purchase them,” said Nigel Dessau, senior vice president and chief marketing officer of AMD. “Today, after little more than 200 days in market, our partners are introducing more VISION-based PCs than ever before; a testament to both the competitiveness of AMD platform technology and the simplified marketing approach.”