Another Blow for HD-DVD, Target Chooses Blu-ray

Blockbuster made huge news last month because they stepped forward and chose Blu-ray as their format as choice. Immediately, consumers wondered who would be next to jump on the Blu-ray train, and apparently that will be Target. This is a blow to HD-DVD, although they still have room to prove themselves. One thing is for sure… Sony is not regretting their decision to include Blu-ray capabilities with their PS3.

Target would not say why it decided to sell only Blu-ray players in stores. Sony is paying a fee to have its products featured in the end-of-aisle display, called an endcap, although Sony executives said the retailer contacted them about the decision. “We are not proclaiming one format vs. the other as the preferred consumer technology, and software will continue to be available to our guests in both the Blu-ray and HD DVD format,” Target spokeswoman Brie Heath said.

Source: Forbes