Apple and AT&T Announce iPhone Plans

ATLANTA and CUPERTINO, Calif., June 26 /PRNewswire-FirstCall/ — AT&T Inc.
and Apple(R) today announced three simple, affordable service plans for
iPhone(TM) which start at just $59.99 per month. All three plans include
unlimited data, Visual Voicemail, 200 SMS text messages, roll-over minutes and
unlimited mobile-to-mobile calling. With everything else already included,
iPhone customers can easily choose the plan that’s right for them based on the
amount of voice minutes they plan to use each month. In addition, iPhone
customers can choose from any of AT&T’s standard service plans.

“AT&T has the largest voice and data network in America, the largest
mobile-to-mobile calling community and the fewest dropped calls,” said Randall
Stephenson, chairman and CEO, AT&T. “AT&T has invested more than 16 billion
dollars in its wireless network between 2005 and 2007, and iPhone customers
will enjoy the best voice and data network in the nation.”

“We want to make choosing a service plan simple and easy, so every plan
includes unlimited data with direct Internet access, along with Visual
Voicemail and a host of other goodies,” said Steve Jobs, Apple’s CEO. “We
think these three plans give customers the flexibility to experience all of
iPhone’s revolutionary features at affordable and competitive prices.”

All iPhone plans include Visual Voicemail, an industry first, which allows
consumers to see a listing of their voicemails, decide which messages to
listen to, then go directly to those messages without listening to previous
messages. Just like email, Visual Voicemail on iPhone enables users to
immediately and randomly access the messages that interest them most. Unlike
most wireless plans that charge additional fees for new features, there are no
additional fees for Visual Voicemail.

iPhone introduces an entirely new user interface based on a revolutionary
multi-touch display and pioneering new software that allows users to control
iPhone with just a tap, flick or pinch of their fingers. iPhone combines three
products into one small and lightweight handheld device-a revolutionary mobile
phone, a widescreen iPod(R), and the Internet in your pocket with best-ever
applications on a mobile phone for email, web browsing and maps. iPhone ushers
in an era of software power and sophistication never before seen in a mobile
device, which completely redefines what users can do on their mobile phones.

Pricing & Availability

iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will
be sold in the US through Apple’s retail and online stores and AT&T retail
stores. iPhone will be available in a 4GB model for $499 (US) and an 8GB model
for $599 (US), and will work with either a PC or Mac(R). All iPhone monthly
service plans are available for individuals and families and are based on a
new two-year service agreement with AT&T. Individual plans are priced at
$59.99 for 450 minutes, $79.99 for 900 minutes and $99.99 for 1,350 minutes.
All plans include unlimited data (email and web), Visual Voicemail, 200 SMS
text messages, roll over minutes and unlimited mobile-to-mobile and a one-time
activation fee of $36. Family plans are also available.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries
and affiliates, AT&T operating companies, are the providers of AT&T services
in the United States and around the world. Among their offerings are the
world’s most advanced IP-based business communications services and the
nation’s leading wireless, high-speed Internet access and voice services. In
domestic markets, AT&T is known for the directory publishing and advertising
sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and
the AT&T brand is licensed to innovators in such fields as communications
equipment. As part of its three-screen integration strategy, AT&T is expanding
its TV entertainment offerings. Additional information about AT&T Inc. and the
products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.

About Apple

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and will enter
the mobile phone market this year with its revolutionary iPhone.