Apple and AT&T Announce iTunes Activation and Sync for iPhone

CUPERTINO, Calif. and ATLANTA, June 26 /PRNewswire-FirstCall/ — Apple(R)
and AT&T Inc. today announced that iPhone(TM) users will be able to activate
their new iPhones using Apple’s popular iTunes(R) software running on a PC or
Mac(R) computer in the comfort and privacy of their own home or office,
without having to wait in a store while their phone is activated. Activating
iPhone takes only minutes as iTunes guides the user through simple steps to
choose their service plan, authorize their credit and activate their iPhone.
Once iPhone is activated, users can then easily sync all of their phone
numbers and other contact information, calendars, email accounts, web browser
bookmarks, music, photos, podcasts, TV shows and movies just like they do when
they sync their iPods with iTunes.

“Users will be able to activate their new iPhone in the comfort and
privacy of their own home or office, without having to wait in a store while
their phone is activated,” said Steve Jobs, Apple’s CEO. “There are tens of
millions of people in the US who already know how to sync their iPods with
iTunes, and syncing their new iPhone with iTunes works the same way.”

“iPhone’s user-driven activation is another example of how AT&T and Apple
have partnered to bring innovative new features to our customers,” said
Randall Stephenson, chairman and CEO, AT&T. “iPhone’s innovative activation
and sync is just one example of how this is going to be a real industry
game-changer.”

iPhone introduces an entirely new user interface based on a revolutionary
multi-touch display and pioneering new software that allows users to control
iPhone with just a tap, flick or pinch of their fingers. iPhone combines three
products into one small and lightweight handheld device-a revolutionary mobile
phone, a widescreen iPod, and the Internet in your pocket with best-ever
applications on a mobile phone for email, web browsing and maps. iPhone ushers
in an era of software power and sophistication never before seen in a mobile
device, which completely redefines what users can do on their mobile phones.

Pricing & Availability

iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will
be sold in the US through Apple’s retail and online stores and AT&T retail
stores. iPhone will be available in a 4GB model for $499 (US) and an 8GB model
for $599 (US), and will work with either a PC or Mac.

System Requirements

iPhone activation requires an Internet connection; an iTunes Store account
or a major credit card; a valid Social Security number (as required by AT&T);
the latest version of iTunes available at http://www.itunes.com and a PC or
Mac with a USB 2.0 port and one of the following operating systems: Mac OS(R)
X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or
later; or Windows Vista Home Premium, Business, Enterprise or Ultimate
Edition. iPhone requires a new two-year AT&T service plan. Customers with
existing AT&T accounts will have the option of keeping their existing phone
number and upgrading their account to work with iPhone. See separate iPhone
Service Plan press release for further details.

About Apple

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and will enter
the mobile phone market this year with its revolutionary iPhone.