Blockbuster Chooses Blu-ray

Well, that war is over! Alright, a single video store is not going to decide the fate of a next-gen format, but Toshiba’s execs are not likely in a good mood right now. Apparently, out of their 1,500 stores, 250 of them provided HD-DVD and Blu-ray options to their consumers for months, but found Blu-ray to be the better investment. It’s noted that content itself is what helped sales, but I’d be willing to bet the Playstation 3’s support for Blu-ray has even more to do with it.

Interestingly enough, it seems that content — and not price — was the deciding factor for consumers, with Blu-ray-only hits such as the Spiderman and Pirates of the Caribbean films apparently outmatching equivalent HD DVD exclusives.

Source: Engadget