In a wonderful display of competition, Blockbuster said today that it is giving Netflix subscribers free rentals from Dec. 5 through Dec. 21 in exchange for the tear-off address flaps of their Netflix rental envelopes. Netflix subscribers who wish to participate in the program can tear off the address flaps they normally discard when mailing back their DVDs and turn them in at any participating Blockbuster store to receive a free in-store movie rental.
Here’s a sly way to gain customers! If you are a Netflix customer, then you virtually get easy free rentals until the 21st. Blockbuster hopes to capture a lot of people with their Total Access service, and this may very well help. Regardless, nothing to complain about if you are liable for a few free movies.