CES 2014: Dell’s P2815Q 28-inch 4K Monitor to be Priced At… $699

When companies announce that a new product is going to be priced at “under $1,000”, it regularly means that it’s going to cost something as close to $1,000 as possible – like $999.99. With its P2815Q display, Dell breaks that mold – this 4K 28-inch monitor is set to sell for $699.99. Wow.

As expected, Dell is holding back on most of the important monitor specs, but it wouldn’t surprise if it that were being done in order to see what other companies might yet pull out of their hats at CES. Either way, we’re hoping to see the important specs leak out from somewhere sooner than later.

On its official landing page, Dell gives us some basic information: It has a 3840×2160 resolution, “optimal viewing flexibility” (tilt, swivel, pivot, height adjust), and multiple outputs. It’ll also qualify for Dell’s Premium Panel Guarantee, which states that even if a single dead pixel comes out during the standard warranty period, it’ll be replaced for free (and considering there are 8.3 million pixels on this display, that’s quite an impressive guarantee).

Up until this point, I haven’t cared too much about 4K, but a 28-inch model for $699? That’s too intriguing to ignore. Let’s hope the specs don’t put a damper on things, once revealed.

Update (5:35PM EST): Forbes’ Jason Evangelho gained some insight into the P2815Q’s specs, and the worst has been confirmed: It’s locked to 30Hz when using 4K resolution. That makes it just about useless for gamers, though still ideal for regular desktop use and movies. In addition to that spec validation, we also find out that the display features a TN panel rather than IPS, has a response time of 5ms, a brightness of 300cd/m2, and is power rated at 75W.