Circuit City and Napster Partner On Music Service

Circuit City announced today that the company has partnered with Napster to offer its own subscription music service. The electronics retailer says that the service will be (somewhat uncreatively) called “Circuit City + Napster” and will offer “all the same great music discovery and community features such as personalized recommendations, message boards, and the ability to browse other members’ collections and share music and play lists” as Napster currently offers.

Circuit City’s marketing team is built on sheer brilliance! “Circuit City + Napster” is easily one of the most unique names I’ve seen in a while. Add on top of that the fact that the new service is identical to Napster itself, it makes one wonder if Circuit City could even have any creativity left!

Source: Ars Technica