Colorful Barcodes?

Microsoft finds monochromatic stripes dull, and has put its weight behind a colored bar code format. The color bar code is being targeted especially for use on commercial media such as movies, video games and other recordings. Microsoft said the High Capacity Color Bar Code could start showing up on DVDs by the end of this year, thanks to a deal it has signed with an organization that helps coordinate product labelling for audiovisual works.

I am trying to figure out just why we need a colorful barcode. The old school stripes work just fine. Microsoft could have been a little more creative… not just slap down an assortment of triangles.

Source: Neowin