Many people dislike EA because of their monopoly on the NFL franchise, which is now even more appropriate because they have a monopoly on Monopoly and other Hasbro games. Both companies will share properties. EA will create video games based off of Hasbro’s board-games, while Hasbro could potentially create toys modelled after EA’s games.
The partnership is part of the newly formed EA Casual Entertainment strategy. A whole division of EA fully focused on bringing high-end casual games to the mass market. This partnership may be a good thing for EA. Actually, they’re the perfect company to handle putting games that haven’t changed in a half-century on consoles, they’ve practically been doing the same thing with the Madden franchise for years.
Source: Joystiq