While advertisers compete to be first in a string of lookalike ads that are often shunted to the side, Google now determines the precise position and appearance of ads tips that are not subject to any of the same rules. Its ads get icons while others don’t, and if you think that’s small potatoes, you are not an advertiser: images boost clickthrough. Google can make a Picasa ad say “Easier to use than Kodak,†but Kodak cannot create an ad that reads “Easier to use than Picasa.†And the kicker: neither the highest quality ads nor the highest quality search results can replace these tips.
This blog post goes on to explain in-depth a lot of how Google is starting a monopoly. This doesn’t just affect advertisers though, but also regular users who may be lead to use a subpar application. Although Google makes some solid web-based apps, I cannot really say the same about their desktop apps.