Following the money: how Subway ads ended up in Counter-Strike

What this means is that Engage came up with a strategy to reach gamers only in San Francisco, Sacramento, and Las Vegas, and the strategy they settled on involved placing Subway ads into the game Counter-Strike: Source. After all, what young man doesn’t work up an appetite for a good sandwich deal after a Saturday morning spent wasting terrorists?

I would personally be pissed off if I ever seen an ad in one of my favorite games. If I’m around saving the world from terrorists, the last thing I want to see is a damn Subway ad! Read all about it at Ars Technica.