“The company, which plans to unleash a massive marketing blitz around Longhorn, needs to create a bigger stir than when it last rolled out a “major” OS upgrade in 2001 with Windows XP. Through no fault of its own, Microsoft’s launch coincided with a tech spending slowdown and an accompanying economic recession. The bigger problem: XP was only marginally more interesting than Windows 98 and no amount of marketing hoopla could convince otherwise.”
I personally am looking forward to Longhorn, even though I can’t see a reason to be. Mac OS users usually have the right to look forward to their OS’s, because of the flair and excitement Apple builds around them. Hopefull Longhorn will prove the same. Read more about it here.