Google Breaks Into Top 10 Best Brands

The list for the top 100 global brands has just been published by research company Intrabrand, and there are many interesting tidbits to be found within. The first is the fact that Google’s name has broken through the top ten list to become the number 10, up from 20 last year. Microsoft has fallen a smidgen, from 2 to 3, as the result of a  brand value change of 3%.

Most of the top ten hasn’t changed in the least, with Coca Cola still taking the leading spot, with IBM gaining the number two spot. Nokia, Intel, McDonald’s and a few others have retained their exact positions. Another leap was from Apple, who ranked 33 in 2007, but now have shifted up to 24. Given their ever-increasing growth, it wouldn’t be surprising to see them inch into the >20 spot next year.

A few other notable entries include BlackBerry who sit at 73%… which is rather impressive since it’s their first time being on the list. Dell gains a spot to sit at 31, while the GAP has dropped -20% in brand value to hit the 61st spot.

Google, Apple, Amazon.com, Zara and Nintendo are among this year’s top gainers in Interbrand’s annual ranking of The Best Global Brands, and not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the companies that have slipped dramatically down the list.