Google Buys DoubleClick for $3.1 Billion

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

Is it still a surprise to hear that Google has bought a company? Not likely, but this is one massive purchase. Google already has a well established ad-network. Adding DoubleClick to their arsenal should help them achieve the domination they so obviously desire.

Source: NY Times