Although YouTube rang in 2007 with a virtual New Year’s Eve festival complete with a performance from Warner Music, live performances and participation from hordes of online members, the company failed to meet its self-imposed deadline to implement anti-piracy protection on its site. In an agreement with Warner Music Group, YouTube promised in September to have an anti-piracy system in place that would feature an “advanced content identification and royalty reporting system.”
Is this the beginning of the end of Youtube? Hard to say at this point, but it’s not looking good. Once again, this is not a surprise as this was one of the key speculations when Google was rumored to be purchasing the site. Still, it may be too early to hold out your RIP signs.