From the "We Wouldn’t Have Believed It If We Hadn’t Read It Ourselves" department comes the following story of brand loyalty taken to a new extreme. Edmunds.com has the story of an Argentinian family who drove a reconditioned 1981 Ford Falcon all the way from Argentina to Detroit, USA, in a trip spanning 47 days and over 4,700 miles. Diego Perceivaldi of Argentina packed his wife and two kids into the 27-year-old car, which had a rebuilt engine, and drove to the Motor City to pay homage to the Blue Oval.
What could inspire this kind of fanatical brand devotion? Apparently, the Falcon is an iconic car in Argentina, with an entire website – Todofalcon.com.ar – devoted to the car and its cult following in the country. Okay, you got us — this isn’t "tech" in the way that you likely think of Techgage as covering the world of "tech", but it’s an awesome story nonetheless. And while we still don’t know what could motivate even the most passionate car lover to make such an arduous journey, we do know this: If anyone asks "Are we there yet?" just one more time, we’re gonna start breaking legs.
For a trip that took three years to plan and 47 days to complete, Percivaldi played it pretty loosely at the end on Thursday, when he and his family walked up to the security desk at Ford World Headquarters with no previous contact and asked to talk to someone in charge. The AP reports they will spend a couple of days in Michigan — and fly home, having the Falcon shipped back to them.