“I’m a PC” Commercial is Good… Seriously

When Microsoft first launched their new Windows Vista campaign, no one knew what to expect. And after the first commercials with Jerry Seinfeld aired, people were… confused. The commercials had nothing to do with anything (similar to Seinfeld’s previous comedy), so that was essentially money thrown out the Windows (haha!).

Well, Microsoft is now in phase two of their advertising scheme and what results is an “I’m A PC” campaign, an obvious mock of Apple’s “I’m a Mac” ads. Though I might be one of the few who think this, those Apple ads are far past their prime, and I find them excruciatingly boring now. This “I’m a PC” ad was actually completely refreshing, and I don’t think anyone expected it to be.

The commercial is no doubt working towards the goal of changing minds about the PC, especially after the countless “I’m a Mac” ads that have put Vista in such a poor light. PC users aren’t ultra-naive like Apple’s commercials show, but are rather regular people, and as the commercial points out, they can also be hot freaking supermodels. Now I know why I use the PC!

Phase 2 of Microsoft’s Windows ad campaign debuted tonight during The Office, and the latest work by ad agency Crispin, Porter + Bogusky definitely beats the crap out of those (ill-fated?) Gates/Seinfeld ads when it comes to making a point. The point is simple: Not all PC users look like John Hodgman. Some are even sexy beasts.