iPod losing it’s cool?

The iPod, the digital music player beloved of everyone from Coldplay’s Chris Martin to President George Bush, is in danger of losing its sheen. Sales are declining at an unprecedented rate. Industry experts talk of a ‘backlash’ and of the iPod ‘wilting away before our eyes’. Most disastrously, Apple’s signature pocket device with white earphones may simply have become too common to be cool.

This wouldn’t come as a surprise to me, since I never understood the whole iPod thing to begin with… but perhaps the decline is due to all the ‘cool’ people already owning one? Apple should create iPods that self destruct after a few months so people will need to replace them.