iPod Touch Fails To Gain Retail Traction

Of all the Apple iPod players I ever thought I might buy, the iPod Touch grabbed my attention most of all. The promise of Wi-Fi internet access and the eye-catching “awesome” factor of the bright touch-screen were the chief benefits that put the Touch on my personal list of must-have techie toys. (That is, if I were in the mood to purchase my over 5,000 PlaysForSure tracks on iTunes.)

However, according to this article from AppleInsider, though the iPod Touch captured the most consumer interest out of Apple’s current line of music players, all that interest hasn’t translated to sales. It seems that when it comes time to buy, capacity is still king – and overwhelmingly, retail customers are walking out the door with the 8GB iPod Nano (known affectionately around here as the “fattie”) instead of an 8GB Touch.

Also, a lot of consumers seemed to opt for iPhones over iPod Touch because iPhones facilitate all that iPod can do (and more), but the opposite is not true,” the analyst further advised clients. “Older individuals preferred iPod Touch because of its interface and Wi-Fi capability, while iPod Nano was more favored by younger individuals (children and teens).

I suppose that makes me ‘old.’ Rats.

Source: AppleInsider