The word is that Disney is trying to disassociate itself from high calorie and trans fat laden fast food peddled by fast food giants like McDonald’s. Times staff writer Rachel Abramowitz finds the timing the contract cancellation (reported to be worth US$1 billion to Disney) less than coincidental. It happened just as Steve Jobs becomes Disney’s largest shareholder after the acquisition of his Pixar Animation Studios.
It’s hard to imagine anyone pushing away a $1B deal. Apparently Jobs feels pretty strongly about poor eating. Check out the full read at ZD Net.