Wen it comes to advertising, videogames aren’t exactly like other forms of media. Television commercials are relatively rare. Outside of videogame magazines, print advertisements are pretty scarce. For uninformed customers, the first impression most shoppers get is from looking at the box cover. Because of this, creating an attractive image is one of the most important aspects of selling a game.
How true that statement is. 1UP once again does a good job of bringing us through memory lane, and giving a perspective on how game covers are designed and decided upon.