Logitech Announces G110 Gaming Keyboard

There’s a lot of competition in the gaming peripheral market, but one company that seems to stay on top in gamer’s hearts year after years is Logitech. Part of that could be the company’s reach, since they’ve sold more peripherals than anyone else, and are available in more countries than anyone else. But it also comes down to overall quality. I’ve been using Logitech peripherals for a while, and although I’m not what I’d consider a hardcore gamer, I do appreciate quality equipment with gamer-specific features.

One area where Logitech has always done well is with its gaming keyboard line-up, the G1x. One of the best reasons for that is the ease of implementing macros, and lots of them. Other reasons include general design, an LCD screen and even a scroll-wheel. Last last week, the company announced its first new gaming keyboard since the G19 earlier this year, called the G110.

This keyboard doesn’t have the LED/LCD screen that we’ve come to expect, but in its place comes features that the previous keyboard lacks. One of the most noticeable features is the LED back-lighting. Logitech implemented red and blue LEDs, and claim that you can create pretty much any shade of purple as you want, while also simply using red or blue if that’s what you want.

The G-keys make a return, allowing you to create up to 36 different macros at a time, per game. These can be simple multi-key macros, or macros created with the Lua scripting language. Other gamer-specific features include the ability to disable the Windows and context-menu keys, and also a scroll-wheel. The G110 also acts as a hub, and it’s designed to allow you to plug in your USB-based gaming mouse, headphones and microphone, all into the back.

The G110 will become available in late November in North America, and January in Europe, and will retail for $79.99.

For our previous G-Series keyboards, Hi-Speed USB, audio jacks, and customizable colors were very frequent requests. In order to add those features without exceeding the available power budget of the PC’s USB port, however, we were only able to include one USB hub port on the keyboard. Similarly, the 18 G-keys were a popular feature with many, but the fact that the keyboard didn’t fit into keyboard trays was just as big an issue for many others. In the research we’ve done and the conversations I’ve had with customers, 12 seemed to be the best compromise between functionality and product size.