Male Brits Don’t Mind In-Game Advertising

Seeing advertising in video games was only to be expected, but now it’s gaining momentum incredibly fast. We posted the other day about Ubisoft’s releasing of ad-supported games, and many more are undoubtedly on their way. Personally, I don’t mind advertising if it actually adds to the experience, but those are usually sport games only. I don’t particularly want to see a McDonald’s ad while ridding mobsters down at the docks, or be offered a cold can of Coca Cola from a mystical fairy because I completed a small quest in an RPG.

According to a new survey by GameSpot and the Internet Advertising Bureau, only fourteen percent of men in Britain said that in-game ads spoiled the experience. Only 14%? That seems obscenely low. At least 90% of people I have talked to have said that in-game ads would spoil the gaming experience. You must be one tough bloke if you are able to ignore them.

Forty percent said that ads added realism to the game, while 33 percent said they didn’t even notice the ads. Though just 28 percent felt the advertisement affected the brand, 64 percent of those felt it was a positive effect.

Source: Joystiq