Microsoft To Kick Off Huge Marketing Campaign For Windows 10 Next Week

Windows 10 is almost here, and Microsoft is gearing up to celebrate. Following the lackluster reception of Windows 8, and not to mention the company shakeups that have occurred since its launch, it goes without saying that Windows 10 is a major release – and an important one. Fortunately, the company has handled its pre-release cycle quite well, even going as far as to enlist five million Windows Insiders to help test it. It seems certain that Windows 10 will be the most stable Windows OS ever at launch – there will be no need to wait for a “Service Pack” with this one.

Beginning next week, Microsoft is going to begin celebrating the launch in a number of different ways. Perhaps the most noticeable to the masses will be a new advertising campaign which will appear both on TV and online. These ads will focus on how Windows 10 is a more “human” OS, one that allows your bottled-up creativity to pour out.

At launch, on July 29, all Microsoft Stores are going to have celebrations, with some featuring pop-up demo experiences, prizes and free workshops. Special events will take place in 13 cities worldwide: Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City. These events will have Windows team members lingering around, ready for questions, and will also have some experimental demos (HoloLens, anyone?)

Lastly, through its “Upgrade Your World” programme, Microsoft will be partnering with 10 global and 100 local nonprofit organizations to infuse a total of $10 million to help them continue doing their great work. The nine global organizations include CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. The tenth? You’ll have to go here to help choose it.

Compared to the launch of Windows 8, this one for Windows 10 looks to be major. But, for a multitude of reasons, it probably should be.