Microsoft Move Could Be The End Of The JPEG?

Microsoft Corp. will soon submit to an international standards organization a new photo format that offers higher-quality images with better compression, the company said today. The format, HD Photo — recently renamed from Windows Media Photo — is taking aim at the JPEG format, a 15-year-old technology widely used in digital cameras and image applications.

Normally I wouldn’t jump at the idea of a new image format, but HD Photo has some interesting claims. Imagine a format that doesn’t face the effects of compression as bad as JPEG and ends up half the filesize. Either way, it will have to prove it’s point well in order to become a new standard.

Source: Computer World