Microsoft Shouldn’t Purchase Yahoo!

Microsoft should purchase Yahoo!, or should they? That is the question. Ars Technica takes a quick look at the facts and come to the conclusion that a merger would be a bad idea. It all depends at how you look at it, though. Microsoft could use help right now, and purchasing Yahoo! would no doubt give them a small boost (well, large), but the biggest issue right now for them is that Yahoo! doesn’t give any indication of wanting to be bought.

Another counter-point is this: Yahoo! is doing well enough on it’s own. According to various website trackers, Yahoo! is still the top site in the world (including it’s various subdomains), followed by Google and finally Microsoft. Their stature doesn’t represent that of one which needs help. But, Google is quickly becoming a world ruler and larger competition against them sure wouldn’t be a bad thing.

And Yahoo might not even want to be bought. I happen to believe that things are looking up now that co-founder Jerry Yang is acting CEO for a while. Yang seems to understand that Yahoo’s greatest strength lies in the community it has built around a massive user base, and Terry Semel never looked like he got that.

Source: Ars Technica