Microsoft Stops Using “Welcome to the Social”

For many, the Zune has about as much appeal as a dead iPod, and the slogan, “Welcome to the social” might not have helped anything. But, that slogan is now officially dead with the replacement being, “You make it you”. Sure, this is yet another slogan that fails to jump out at you, but it is better than the previous offering.

AdAge has a piece profiling the “180” Microsoft made in marketing the Zune; many have already seen this year’s far less, shall we say, esoteric ads, but few (including us) realized the new hardware’s marketing onslaught was the result of Microsoft’s doubling — even quadrupling — its Zune ad budget, switching advertising firms (which resulted in those trippy Flash sites), and, oh yeah, killing off “the social”.

Source: Engadget