Microsoft to Share Ad Revenue With Casual Game Developers

Microsoft today unveiled plans to share a percentage of in-game advertising revenue from MSN Games with its casual game developers. Funds will accrue monthly, with developers sharing a percentage of the gross revenue received from the advertisements shown during online gameplay for their titles, including ads served during the loading screens at the start of a game or in between levels, as well as ads placed in or around the game window during gameplay.

This may prove a huge advantage for game developers deciding to create a game for MSN Games, as it could fuel development of expansions or future titles. In-game advertising sucks, but if it keeps these games free and helps the developers, it ain’t so bad.

Source: Daily Tech