Microsoft Unveils the Mojave Experiment

Microsoft finally released information about the company’s new advertising campaign, called the “Mojave Experiment.” The main idea of the ads, primarily designed to compete with Apple’s Get a Mac ads, is to conduct blind tests with people who are told they are seeing features from a new operating system from Microsoft called Mojave. The ruse, which is finally uncovered by the end of the ad, is that this new operating system is in fact Windows Vista in disguise.

The campaign seems to take an effective approach at marketing the operating system without attacking the company’s competition. it’s hard to deny that there is a lot of misinformation and pure speculation from potential customers who haven’t even tried the operating system, but hold their negative opinions solely based on what they’ve heard from others. It will be interesting to see whether or not the ads have a prominent effect on Apple’s sharp increase in market share.

However, the advertising blitz doesn’t end there. Not long ago, Microsoft said they were planning on $300 million to combat Apple’s ads. Mojave, which is excluded from that estimate, will be the first sign of Microsoft fighting back.

What do people think of Windows Vista when they don’t know it’s Windows Vista? We disguised Windows Vista as codename “Mojave,” the “next Microsoft OS,” so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves.