What do you do when you feel that a current standard isn’t good enough? You create your own. Microsoft has been talking up its new Windows Media Photo image format to take the place of the ubiquitous JPEG image. Windows Media Photo imaging will be natively supported by Microsoft’s upcoming Windows Vista operating system and will be back ported to Windows XP.
Usually such a move wouldn’t interest me, but this could actually turn out to be a good move. This new format, so they claim, will provide the same quality as JPEG but use only half the amount of space. Time will tell whether or not we will see this become a standard in digital cameras though. Check out the full posting at DailyTech.