More Advertising in Your Next Xbox Game

TheGameFeed is reporting on Microsoft’s plans to offset Xbox360 game costs with more in game advertising under its subsidiary, Massive. In-game ads are gaining popularity and the wave isn’t going to stop. Publishers see this as a huge potential for increased game revenues to help offset the rising development costs for the Xbox 360, PS3 and Wii. The question is how far will they go, and how much are gamers willing to take?

This is a tough issue. If I pay $60 for a game, I don’t want to have to put up with advertising. Part of that $60 should be towards the right of not having to put up with ads. Counter-Strike 1.6 just received this loving treatment and the reaction doesn’t seem to be good so far.

Source: Slashdot