NBC Claims It’s Not About The Money

We posted yesterday that NBC and Apple were officially breaking up. According to Apple, it was primarily due to the fact that NBC wanted to charge upwards of $4.99 per episode. Well, NBC issued a counter-argument yesterday that pointed out it wasn’t really about money, but rather how they lacked the ability to create custom packages that would be appealing to the consumer. Yeah. That seems likely.

Not to end things there, they brought the security issue into play, noting: “since it is estimated that the typical iPod contains a significant amount of illegally downloaded material.” Is it really that common for people to download TV shows from the web and copy them to their iPod? It comes as a surprise to me. Regardless, you don’t have to look too hard to realize that NBC is the one at fault here.

Right. This has exactly WHAT to do with legitimately selling shows to paying customers, NBC? We think this is the telling quote: “It is clear that Apple’s retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying.” Yeah, pretty clear it’s still about the money for those guys.

Source: Engadget